Lifebuoy is a soap brand maintained by Unilever. They are one of the most popular soap brands in Bangladesh. They sell products in almost all parts of Bangladesh. Lifebuoy’s products protect against 10 infection-causing germs and are known to kill 99.9% of the germs. They sell different types of products which works on all type of skins.
Lifebuoy was introduced in 1895. It originally started out as a carbolic soap containing phenol. But currently, their products don’t contain any phenol. In the early days, this company did business primarily in America and some other countries. Later, they moved to South East Asia. Their target markets are primarily India, Indonesia, and other neighboring countries.