Nutella is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. Nutella was created in the backroom of a bakery founded in Alba by Pietro Ferrero. Nutella hazelnut spread is consumed in many ways and commonly used as a topping for breakfast toast, pancakes and waffles. Although Nutella is currently classified as a dessert topping.